The African Fashion Industry

Since 2011, we have seen a bold come back of African motifs, textiles and prints on the global fashion stage. Top designers in the likes of Burberry, Vivian Westwood and some high street shops in the UK featured designs replete of African culture and designs. The Nigerian designer Duro Oluwa hit the headlines with her many African-Influenced designs spotted by America’s First Lady Michelle Obama on several occasions.

Many more have since made it to prominence. In a Special Edition Best Dressed: Vogue’s Rising Style Stars of 2011 (2) The Vogue Magazine (US edition) featured two African Women:  Ethiopian Julia Sarr-Jamois, fashion editor of The Wonderland Magazine and Nigerian Oroma Elewa, editor of Pop Africana Magazine. The African fashion industry can simply no longer be side lined.

The Africa Magic Viewer’s Choice Awards held on Saturday at the Eko Hotel and Suits Victoria Island Lagos Nigeria pulled all the stops with a colourful and mature display of pure African fashion talent. We bring you some of the designs and the designers who stole the show.

Iconic Invanity by Nancy Nwadire (Creative Director)

Nancy Nwadire Iconic Invanity

Uganda born Nancy Nwadire who is married to a Nigerian founded Iconic Invanity in 2009 after a course in Fashion Retail and Management and Dress Making at the London Fashion Institute. She owes her inspiration to her mother and London’s rich heritage of museum and art galleries. Iconic Invanity targets sophisticated women, who appreciate good designs with detailed and fine craftsmanship. Her designs which present a mix of artfulness and superior grade African print with other exotic fabrics are fast becoming a luxury brand of choice. One of her major outings was at the Arise Magazine Fashion Week, Lagos in March 2012.

omotola jalade Ekeinde nude

Omotola Jalade Ekeinde – Nigerian celebrity actress adorning a design by Iconic Invanity

You can Visit the site here at and take a look at some of her intricately crafted designs

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  • Anonymous

    i want this dress..fabulous!

  • Anonymous

    Me too!!