Two Kenyan entrepreneurs Navalayo Osembo and Weldon Kennedy have developed a running shoe akin to Nike called ‘ENDA’ which means ‘GO’ in Kiswahili (A bantu language spoken in Kenya, Mozambique, Uganda and other East African countries).
“Kenya defines running excellence. Successive generations of athletes have come to understand and have perfected the art of running. Working together with them, we have created the ultimate running shoe”. – A Statement from the founders.
Currently, the project is still in its kick-starter stage and so far the company has raised $61,000 out of its desired sum of $75,000. You can take a look at the fundraising page by clicking here